American Experience

Season 2 Episode 7: Mr. Sears' Catalogue

They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.

Genre:

Documentary

Seasons:

37

Episodes:

396

Cast:

Quality:

HD

Duration:

55 min

First Air:

1988

Rating:

6.5