The Mega-Brands That Built America

Season 4 Episode 5: The Underwear Boom

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall—transforming an unmentionable necessity into a $100 billion global industry.

Genre:

Documentary

Seasons:

4

Episodes:

28

Cast:

Campbell Scott, Gary Hoover

Quality:

HD

Duration:

43 min

First Air:

2023

Rating:

8.4