Ways of Seeing

Season 1 Episode 4: Commercial Art

In the fourth programme, on publicity and advertising, Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.

Genre:

Documentary

Seasons:

1

Episodes:

4

Cast:

John Berger

Quality:

HD

Duration:

29 min

First Air:

1972

Rating:

7.5